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Services provided: Design, Development

Year: 2014

Visit website: www.alerian.com

Discovery and Planning

Chapter 1

Alerian provides data of the Master Limited Partnerhsip (MLP) and energy market intelligence (Talking about a mouthful). The previous website looked outdated and was in need of a makeover alongside with an upgrade to the existing WordPress content management system.

Specifications and Requirements

Chapter 2

New Information Architecture, lot's of content and third party software implementations were part of the challenge. The integration of Highcharts - a responsive interactive javascript API, an Energy Value Chain animation, the MLP University and 3 resolutions were part of the requirements.

Alerian Specifications and Requirements

Creative Process

Chapter 3

Financial sites do not need to be stale and boring. We collaborated with Alerian's team to create a unique and interesting design concept with lots of illustrations, graphics and photography. Infographics as well as some animations complemented the overall look and feel.

Alerian Creative Process

Development

Chapter 4

By choosing WordPress as the backbone of the site, we ensured that Alerian's team could easily manage and maintain content. A responsive design strategy ensures that desktop and mobile users have a great user experience.

Alerian Development

Conclusion

Chapter 5

A complex, but fun project with a clean and intuitive user experience.

Alerian Conclusion

Like what you see?

Then we encourage you to call us at 1-877-293-2007